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New York-September 2024 The MUSE Creative Awards and Design Awards two prestigious global competitions hosted by the International Awards Associate (IAA), proudly announce the winners of their second season for 2024. With more than 8,700 entries from around the world, the awards continue to set the standard for recognizing the pinnacle of creativity and design excellence.
This season, Wei Huang emerged victorious, securing the coveted Product Design - Bakeware, Tableware, Drinkware & Cookware category of the Year, Gold award for the exceptional work submitted. The winning project, created by Wei Huang, showcases groundbreaking creativity and innovation, earning him a place among the elite. Wei Huang, born in 1983 in Yixing, was immersed in the art of Yixing teapots from an early age. He studied under Xu, Yuanming, a master craftsman, and has deeply inherited the essence of the Xu lineage. Huang Wei's teapot set, inspired by traditional Eastern designs, seamlessly blends the cultural symbolism of dragons, plum blossoms, and bamboo, showcasing profound artistic skill and cultural depth. In Chinese culture, the dragon symbolizes power, nobility, and auspiciousness. The five dragons depicted on the teapot, inspired by the famous Southern Song painting Five Dragons, exude majesty and strength, embodying the perfect union of power and wisdom. Plum blossoms represent resilience and purity, with branches gracefully extending from the handle to the spout, defying the cold with their elegance. Bamboo, symbolizing integrity and grace, is carved on the back of the teapot, standing tall and complementing the plum blossoms, symbolizing the noble spirit of a gentleman. Through the harmonious integration of these elements, Wei Huang’s teapot set is not only a masterpiece of craftsmanship but also a vessel that conveys the profound spirit and ethos of traditional Chinese culture, making it ideal for both tea appreciation and as a treasured art collection.
In 2022, MUSE Design Awards and DesignRe-explore have reached an official partnership. The MUSE Awards is not merely a celebration of talent; it stands as a testament to the limitless
innovation and vision that propel the creative and design industries forward. The International Awards Associate (IAA) remains dedicated to highlighting those who push boundaries, redefine standards, and inspire the world with their extraordinary work.
“Innovation is the heartbeat of progress,” said Thomas Brandt, spokesperson of IAA. “The MUSE Awards recognize those who break new ground, challenge norms, and set new standards in their fields. This year’s winners exemplify the spirit of pushing the boundaries and daring to lead.”
Grand Jury Panel
A jury of 78 renowned experts from 25 countries, each a leader in their field, gathered to evaluate the submissions with exceptional rigor and precision. Their combined experience and diverse backgrounds brought a depth of insight to the evaluation process, highlighting the exceptional quality of each submission. The blind judging process upheld the highest standards of fairness, allowing each work to be assessed solely on its own merits.
Among these distinguished judges were luminaries such as: Executive Creative Director at Grey Pakistan - Fizza Shah, Creative Art Director at Ogilvy Australia - Alexandre Collares, Senior Art Director at AlmapBBDO - Felipe Paganoti, Associate Creative Director at McCANN New York -Lucas Ribeiro, Creative Partner at BEAMY - Ronn Lee, Creative Director and Mentor at Publicis Middle East - Augusto Jesus Correia, Director of Brand Experience and Design at Bemergroup Int.- Ralph Christian Bremenkamp, Senior Architect at Tiago do Vale Arquitectos - Tiago do Vale,Creative Director and Founder of Kre8ive Partners - Mark Turner, Associate Principal / BIM Lead / Adjunct Professor at Kohn Pedersen Fox; Kean University - Yafei Zhang, Creative Director at MRM / McCann and Makina & Co - Danilo Villanueva, Fashion Designer at Thom Browne - Di Gao,DesignRe-explore Founder & Co-Founder - Tao Chen & Jade, Leeto name a few.
Participation of International Brands
The MUSE Creative Awards and Design Awards continue to attract the finest talents from every corner of the globe, drawing entries from leading companies and trailblazers alike. The competition saw submissions from internationally renowned brands, as well as groundbreaking work from creative talents who elevate their fields with fresh perspectives and bold ideas.
Direct submissions featured prominent names such as iHeartmedia, VML, Groove Jones, Refik Anadol Studio, Northwell Health, International Monetary Fund, Milwaukee Bucks, HONOR, Geely Design, Zippo (China) Outdoor Products Co., Ltd., Ralph Appelbaum Associates, Opera Norway AS, ANTA (CHINA) Co., LTD, Mohanad Barakat, MJARC Arquitectos, YA-MAN LTD., MINISO, and R&CPMK; whereas indirect submissions included Toyota USA, CJ ENM, Netflix APAC, Kraft Heinz, McDonald's, Essilor Luxottica, Sandoz, AIA, Grand Seiko, Amazon, Louis Vuitton, JFJ Productions Corp. Limited, Telly, The North Face, HEYTEA, Lobos 1707 Tequila, BLIZZARD & BURGERS, and William Grant and Sons.
“Distinguishing oneself among such extraordinary talent is no small feat,” added Thomas. “We commend those whose visionary work not only draws attention but also transforms perspectives and drives the evolution of their industries.”
Reporter Jessica Thompson
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